In an increasingly idea-driven economy, design and storytelling have become an important enabler for transformational change to solve problems, balance our priorities
and interests, realize potential, and create new value and markets.
The LMU Summer in Germany & Amsterdam study abroad program is an interdisciplinary 5-week program with a focused transformative learning experience through design thinking, creativity, strategic-insight and storytelling. This program prepares students to connect with marginalized segments of society through empathetic and innovative solutions and interdisciplinary creative teams.
The centerpiece of the LMU Summer in Germany & Amsterdam progarm consists of a Fusion Food Design Project. Student teams will be paired with an immigrant family in Bonn or refugees in Düsseldorf to co-create a cross-cultural food project relevant to the local market.
Using Design Thinking methodology and cutting-edge marketing practices, students will gain real-world experience in product development, brand identity, packaging, and branded storytelling. Importantly, the project benefits the immigrant families and the refugee community as well. First, by uniting a diverse mix of people for a common cause, it serves as a bridge of inclusion in mainstream culture. Second, the project outputs will be co-owned by the participants, offering them a unique entrepreneurial business idea that they may choose to further develop.
This program will visit four different cities: Düsseldorf, Bonn, Amsterdam, and Berlin. Germany has long been a country of immigration. Some may find it surprising, but the demographics paint a picture of a vibrantly diverse society. Almost 82.2 million people live in Germany. Nearly 9.11 million of them hold a foreign passport – more than in any other of the 28 member states of the European Union. Including those who have subsequently acquired German citizenship, although born abroad or to immigrant parents here in Germany, over 17 million people in Germany have a migrant background. In other words, practically one-fifth of the people living in Germany have foreign roots.
The richest mix of all is to be found in Berlin, the German capital. Of the good 3.5 million people living in Berlin, about 1 million are originally not from
Germany but rather from one of 184 countries.
Located on the river Rhine and surrounded by many medieval castles and towns and beautiful landscapes, Bonn is Germany’s center for international co-operation and a leading sustainability cluster. The German UN City hosts 18 UN secretariats and organizations with some 1,000 employees - the Secretariat of the United Nations Framework Convention on Climate Change (UNFCCC) being by far the largest.
The city has mastered a profound structural change from a hub of politics into a United Nations city and a platform of international dialogue. Numerous UN organizationsas well as other internationally working institutions and non-governmental organizations have established their seats in Bonn. Around 150 NGOs are working in Bonn in the fields of development co-operation, peacekeeping, renewable energies, and sustainable resources management.
THE ACADEMY FOR INTERNATIONAL EDUCATION
The Akademie für Internationale Bildung is an independent, non-profit educational organization based in Bonn. LMU and the AIB have been partners for over 20 years, and during this time, the AIB has managed all of the onsite logistical details of the program, such as: matching students with host families, coordinating schedules and classroom spaces, planning and leading educational excursions, organizing cultural activities and extra-curricular programming, and offering advising and support for all levels of life in Germany.
ACADEMICS (SUMMER 2018)
Prof. Saeri Dobson
Core Requirements - Integrations: Interdisciplinary Connections
Flag: Engaged Learning
Flag: Oral Skills
This course emphasizes the role of the designer in the community by raising public awareness and
engaging social responsibility through participatory design, civic engagement and service learning.
This course serves marginalized segments of society through empathetic and innovative design
solutions. It enables students to explore the design process and its power to affect societal change
through social design entrepreneurship.
Marketing for Good
The application of design principles and advertising concepts in the development of conceptual campaigns involving a message and an audience.
HOUSING AND MEALS
Students live with host families to promote cultural immersion. The program fee includes accommodations (each student has his/her own room), breakfast and dinner with the host family, and a Bonn public transportation pass. Host families have extensive experience welcoming LMU students into their homes. Indeed, many students report living with a host family as one of the highlights of being abroad.
The program includes multi-day excursions to Düsseldorf, Berlin, and Amsterdam. In addition, there will be several day long excursions and museum visits that are part of the courses including a Rhine cruise and a visit to Cologne.
PROGRAM TUITION AND FEES
Summer Program Costs (click here